If you create a product based on what you like, or what you think people will like, you will be extremely lucky to sell one single copy, and you’ll probably have to bribe the person to buy it!
The only way to create niche products or services that become best sellers is to discover what your potential customers want. What problems are they facing that you can solve. What pain are they experiencing that you can soothe.
There’s only one way to get this information… You have to conduct some research. You have to uncover your potential customers needs, their pain, even their dreams and aspirations. Here are a few ideas to get you going:
Use the search engines to find a number of forums related to the niche you’re interested in. Visit these forums regularly and find out what questions people are asking and how often they are asked. The same question asked by many different people on many different forums is a possible topic for your product or service.
If you own an opt-in email list, send a brief survey to your subscribers to discover the problems they are facing. If a common problem emerges from your survey, providing the solutions to this problem is a possible topic for your product or service.
If you don’t own an opt-in email list, you could send a solo advertisement to a few evinces with a large subscriber base and invite people to take part in your survey by offering a useful reward for their participation adtechps.com.
If you own a website which receives a lot of traffic, you could use a popup to invite people to your survey.
Is one of the most useful research tools on the internet. You can use it to uncover what people are searching for on the internet.
Not only that, you can use it to find out how often people search for different topics. It is a great tool for discovering niche markets.
On its own, Word tracker is unlikely to point you to your next best seller, but when used in conjunction with surveys you have a very powerful research tool.
Once you have discovered what problems your potential customers are facing it is time to set about creating a product to solve them
Using any of the following three methods:
1) Use products which come with Private Label Rights.
If you purchase a product with Private Label Rights you can do virtually anything you want with the existing product, you could:
Insert your name as the author/creator
Re-arrange the contents
Add to or remove contents
Private Label Rights is by far the quickest method of creating your own product. The only real disadvantage is other people will be using the same content as their own, so if you use the contents “as is” you won’t have a unique product.
2) Use products found in the public domain
If a product is in the public domain, it means the copyright on it has expired and you are free to use the contents. While not as quick as Private Label Rights products, using a product from the public domain means you can get yourself a unique product.