There are two major techniques in SEO. On-page SEO and off page SEO. On page SEO deals with the content in your WebPages whereas off page SEO is all about getting quality links. First two steps of the SEO are very vital and the success of SEO campaign is very much depends on this two steps called site analysis and keyword analysis. It is like the foundation of the lead generation marketing agency. Site Analysis: Site analysis is basically helps you plan your SEO process and gives you the basic idea of what needs to be done. Thorough site analysis will tell you how much on page optimization and off page optimization is required. If the site doesn’t have title, Meta tags and description in line with the content in the page then some efforts is required for the on page optimization. Whereas if there are no other website linking to your website then considerable efforts required in off page SEO.
Lead generation marketing agency the product names and service types are essentially the keywords through which site visitors come to your website.
Keyword analysis and research for key phrase selection is very important for a successful search engine campaign. Competitor’s site analysis also helps in identifying the appropriate keywords. Once the keywords are finalized you can start modifying your website title, Meta -tags, Meta-description, optimizing HTML, site content and so on. Key phrase selection is a crucial part of promoting your website to the search engines because all subsequent work has its root in optimized keywords. Your chosen lead generation marketing agency key phrase will dictate how your top ranking campaign will work. Well researched and refined keywords will bring the targeted traffic to your website. Key tags combined with the localized tags are the user’s search pattern. So it’s always useful to include city, town or country name in the keywords list.
Most of the sites in recent times are dynamic which uses Content management systems like Word press and Joule or server side scripting language like pup. Although dynamic sites are very good at content publishing and organizing, it is not search engine friendly. Even if it is a static website the page name URLs can be optimized using the relevant keywords. In case of the dynamic site the web page URL has to be rewritten in order make it crawler friendly. Search engines are blind to flash and images. Usage of flash should be avoided. Also heavily loaded images and flash powered website takes much more time to load. Images and links needs to be given titles so that Google and yahoo can identify the significance of them.
Once all the necessary content and Key phrases for the optimization of the site has been entered, next step is to let others know our content rich website. There are a number of aspects you can work on your site during website optimization. Below are some of the main areas.